STEP INSIDE MCM HOUSE'S NEW SHOWROOM
The retailer sources chic pieces from various periods that are perfect for creating an energetic interior. MCM House’s Charles Hinckfuss is a new breed of vendor returning glamour to Oxford Street, Sydney.
What were some of your early creative influences?
From a young age I watched many foreign films and often the interiors in the movies would have more impact than the message itself.
Could you tell me a bit about your background before launching MCM House?
The first store that I opened featured a collection of decorative items from the 1950s to the present day. This was the foundation of the MCM collection.
How did MCM come about – what was your philosophy when you opened and how has the collection evolved?
Classic contemporary design will always be at the heart of MCM. Describe the MCM look in a few words. Again, clean classic and contemporary styling is the key to adding character but also creating an energetic living space.
What prompted the move to your new premises?
The Sydney Light Rail was going through our old site and I have always loved this building in Oxford Street. In fact, when I used to visit Sydney before I moved here, it was a shop I would drive past and imagine what kind of store I would have there. Oxford Street was very glamorous in those days and I’m hoping to bring that back.
How would you describe the space and its relationship with your collection?
It has amazing proportions and natural light. These are two key ingredients for any great retail space.
Please describe your approach to curating? Decorative styling.
Is there a common element shared by the various pieces in your collection, and what is the relationship between the furniture and design pieces that you showcase? I love mixing all periods and ensure they create a sense of energy.
Where are your favourite travel destinations for design inspiration?
Recently, Milan – it’s a place I could live.
Do you have a particular person/customer in mind when designing and curating your collection of pieces?
Those who want to live in great comfortable and enlightening spaces.
Who are some of your favourite architects, artists and designers, and is there a particular design period that resonates with you?
Not one period. I live in Bondi in Sydney so I’m always drawn back to coastal chic living.
What do you see as the challenges and opportunities facing design retailers at present?
It’s a very exciting time with the images that are circulated with social media – everyone seems to have developed a passion for interiors.